Wargaming Went Swimmingly at Gamescom 2012
As always it was a pleasure to be in Cologne, Germany, along with so many other great publishers and developers, and the show was a great opportunity for us to meet with our fans and show them the latest and greatest new info and content for World of Tanks and World of Warplanes. Gamescom, the Cologne-based trade show for interactive entertainment, is Europe’s largest gaming expo.
This year the Koelnmesse was packed with video game fans from across Europe and the world.
This year the event had 275,000 attendees and 600 exhibitors from 40 different countries occupying total of 140,000 square meters of space to show off their games and hardware to the masses.
Fans waiting for the doors to open! Gamescom drew tens of thousands of fans a day.
From the very start of the expo Wargaming and its titles were front of mind for the entire industry. At the European Games Award 2012 in Cologne the company was named the Best European Publisher and World of Warplanes was awarded the coveted title of Europe’s Most Wanted Online Game of 2012.
Compared to last year, Wargaming really amped up its presence at Gamescom. This year we had one of the biggest booths at the Cologne Exhibition Centre, dominating the Hall 8 show floor with a booth more than 500 square meters. The nearly three story high walls of the booth were covered with top-to-bottom giant LED screens showing cinematic videos for World of Tanks, World of Warplanes, and World of Warships.
Besides its impressive size, the booth was also the centerpiece of some of the most exciting activities at the show. An original and stylish dancing show kept the crowd amused, with dancers in specially designed cells strutting their stuff every couple of hours.
Wargaming's "booth babes" get ready to put on a show. No further explanation needed!
The booth’s two gaming areas also boasted 40 powerful Alienware gaming stations with high-end Razer equipment. At the end of the day, we were there to show off our games and Wargaming had plenty to share for both World of Tanks and World of Warplanes. We shared some new info about the upcoming British tank tree that will add a number of iconic new tanks to the game, including the Churchill, Black Prince and Conqueror.
We also announced the Japanese tech tree for World of Warplanes and showed off a brand-new trailer for them, featuring the iconic Mitsubishi A6M2 “Zero” fighter, among others. We also talked about some new updates for World of Warplanes, including the new module and enhancement systems for players looking for more customization options.
Let’s keep on battling!
Gamescom also premiered World of Tanks Generals, our first F2P browser-based collectable card game based on the World of Tanks universe. With 220 different collectable cards, the game marks a new and exciting direction for Wargaming, complete with deep and strategic gameplay and player-versus-player action.
Outside of the games and video presentations, the Wargaming booth was bustling with other activities. Visitors competed in Q&A games and quizzes while the first ever Wargaming Costume Contest gave fans a chance to demonstrate their creativity and passion for World of Tanks and World of Warplanes.
Fans vied for their share of awaesome Wargaming swag in contests, testing their game and military history knowledge.
Whatever in the show, Wargaming always has some of the most amazing giveaway gift packs that quickly become the most highly sought after amongst attendees. Gamescom 2012 was no exception. Throughout the show Wargaming gave away gifts, goodies and presents to visitors, and participants in our booth events all walked away with original Wargaming t-shirts, as well as goodies from Logitech and Razer.
This year’s Gamescom has shown that the F2P realm is becoming serious business and Wargaming is looking forward to returning to Cologne next year to continue our leadership position in the space. See you next year!