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Lead User Acquisition Manager ‎(WG Nexus)

Minsk, Belarus
Marketing, PR, and Advertising
Area

WG Nexus team is a new business unit within Wargaming, focused on creation of unique cross-platform IPs and establishing partnerships with external development studios around the world. Driven by innovations in products, services, and approaches, we are looking to deliver new value and novel gameplay experiences to mobile game players.

We are looking for a Lead UA Manager to join WG Nexus. In this role, you will support the growth of our mobile portfolio by designing, managing and implementing acquisition strategies covering the full product life-cycle of the new titles, while also working on UA campaigns.

What will you do?

  • Design, manage, budget, implement, and execute UA strategies

  • Analyze and optimize UA campaigns based on KPIs

  • Manage and inspire the UA team, and support its members’ career development

  • Provide counsel for short- and long-term marketing campaigns

  • Provide input and data-driven decisions for creative development

  • Provide feedback on titles to development teams driving performance improvements

  • Manage day-to-day partner relations

  • Develop and monitor systems and infrastructure needed for running UA campaigns

What are we looking for?

  • 3+ years’ experience as a Lead User Acquisition Manager / User Acquisition Manager / Analyst within the gaming industry (preferably mobile)

  • Bachelor’s degree in statistics, economics, or other relevant field

  • Ability to run optimization analysis of UA campaigns

  • Great analytical skills

  • Strong planning and budgeting skills

  • Detail-oriented, able to work independently and manage multiple projects

  • Able to lead a team and drive the UA vision across departments

  • Able to run ROAS-focused UA campaigns on Facebook, Google AdWords, MyTarget, and video ad networks

  • Working experience with UA tools (AppsFlyer, Singular)

  • Fluent English

What additional skills will help you stand out?

  • Managerial experience

  • Understanding of the game development process (preferably mobile)

  • Strong communication, presentation, writing, and editing skills

  • Passion for games

About us

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

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