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Product Acquisition Manager

Minsk, Belarus
Marketing, PR, and Advertising
Area

Wargaming is looking to hire a Product Acquisition Manager to join the World of Warships team.

We are seeking for a professional who will partake in shaping the global World of Warships acquisition strategy across the CIS, Europe, Asia and North America. In this role, you will distribute tasks between the Performance Advertising team members to meet the user acquisition KPIs.

Reports to

Product Marketing Director, World of Warships

What will you do?

  • Analyze the performance of the launched campaigns (targeting, channels, creative assets)

  • Analyze and optimize traffic, increase CTR and conversion

  • Take responsibility for the funnel expansion and conversion improvement during all acquisition stages

  • Analyze advertising materials, handle the idea generation for targeting expansion

  • Search, test and implement new channels and traffic sources

  • Coordinate the development process of advertising creatives, search for most effective solutions

  • Manage the A/B testing of creatives, landing pages and other marketing materials

  • Generate ideas and insights for traffic managers

What are we looking for?

  • At least 3 years of experience buying traffic and launching advertising campaigns

  • Experience working with various channels of traffic buying: SEM (Google, Yandex, Bing), social (Target.my, VK, FB, YouTube), networks (CPA/CPC/CPM/RevShare), SEO

  • Experience analyzing marketing campaigns

  • Experience coworking with a team of designers, ability to clearly compose a technical task

  • Understanding of the main marketing campaigns performance indicators

  • Experience working with the web analytics systems (Google Analytics, Yandex.Metrica)

  • Experience preparing reports

  • Upper-Intermediate or higher level of English

  • Strong planning and budgeting skills

  • Excellent analytical skills

  • Ability to scale campaigns

  • Passion for video games

What additional skills will help you stand out?

  • Willingness to work in a cross-functional team

  • Experience working in the global market (Europe, America, Asia)

  • Knowledge of Wargaming products

About Us

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

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