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Regional Product Marketing Manager, World of Warships

Остин, США
Marketing, PR, and Advertising
Категория

Wargaming is looking for a Regional Product Marketing Manager to join our Publishing Team based in Austin, Texas.

What you will do:

  • Develop regional marketing plans, execute regional marketing campaigns from concept to development
  • Create marketing opportunities with regional partners
  • Research and provide regional insights on consumer insights, new online and offline traffic sources in the region, always seeking ways to find new growth opportunities and improve performance of existing campaigns and channels
  • Contribute to the strategy, coordination, and execution of customer acquisition and re-engagement campaigns
  • Provide weekly reports and analysis to identify key drivers and issues; monitor performance of campaigns, and manage optimization
  • Manage/allocate budget to maximize ROI of marketing programs in the region
  • Build strong relationships across a global team to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency
  • Develop and apply marketing best practices that will improve the customer experience

Requirements:

  • 3+ years of relevant work experience in digital marketing or marketing operations with a heavy focus on customer acquisition
  • Bachelor’s degree in marketing, economics, business, engineering and/or relevant field of study
  • Ability to speak and write in English fluently
  • Experience with building relationships across teams including business partners, external agencies, and vendors
  • Experience with PC-specific marketing
  • Demonstrated ability to work in a fast-paced and changing environment
  • Track record in developing and executing successful marketing campaigns
  • Ability to analyze and optimize marketing campaigns
  • Familiarity with social network and influencer marketing
  • Proven analytical and numerical aptitude and the ability to use customer research, data and metrics to assess the efficiency of marketing programs
  • Advanced Excel skills

Desirable:

  • Experience working in relevant gaming or tech industries
  • Expertise in managing and prioritizing multiple projects and great attention to detail
  • Passion to continually learn and expand hands-on technical skills
  • Experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms 
  • SQL knowledge