Marketing Manager, UK&IE

Paris, France
Marketing, PR, and Advertising

Job Overview

Wargaming is looking for a UKIE Marketing Specialist to drive the development of the World of Tanks PC marketing.

The appropriate profile will be a British English speaking native and a marketing expert for Ireland and the United Kingdom.

This position covers 2 major countries, involves managing large budgets, organizing and executing complex marketing campaigns and working on the marketing strategy for one of the top 5 global free-to-play games.

This is an exceptional opportunity to join an award-winning online game developer and publisher who is one of the leaders in the free-to-play MMO market, and work on World of Tanks, the company’s flagship game.

Reports To

 Senior Marketing Manager, Europe

What will you do?

  • Adapt the European marketing strategy for World of Tanks PC for UKIE: marketing plans, positioning, audience, messaging, & asset plans.

  • Help to optimize customer acquisition, retention and winback strategies for your markets.

  • Participate in key marketing initiatives with the support of other teams & external partners for: TV, online, print, outdoor & CRM campaigns.

  • Develop creative briefs and work with internal and external resources on the delivery of high-quality assets (online, TV spots, etc.).

  • Manage a large budget.

  • Support Business Development department to build partnerships and cross-marketing activities for UKIE.

  • Improve the speed and the adaptability to change campaigns through Agile Marketing.

  • Responsible of your territory audience and related marketing KPIs, evaluate marketing campaigns performances and improve the funnel.

  • Gather insights to support product and marketing decisions.

  • Become the World of Tanks UKIE territory expert among the Marketing Team, the product champion, and the customer voice.

What are we looking for?

  • Minimum of 2 years in marketing role within the video games industry

  • Proven track record of leading marketing campaigns in UKIE

  • Good understanding of media: online, social, broadcast, and print

  • Industry knowledge and true passion for video games

  • World of Tanks player (or similar games)

  • Exceptional analytical thinking abilities and ability to deliver high quality within tight deadlines

  • Ability to analyze and interpret complex information and present it in a clear and concise way

  • Curious, self-motivated and imaginative

  • English speaking native

  • Team Player

What additional skills will help you stand out?

  • Previous free-to-play experience

About Wargaming:

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!


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