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Marketing Specialist, PL and CZ

Париж, Франция
Marketing, PR, and Advertising
Категория

Job Overview

Wargaming is looking for a Marketing Specialist, focusing on Poland and Czech Republic to drive the development of the World of Tanks PC marketing.

The appropriate profile will be a Polish or Czech speaking native who has a deep knowledge and understanding of Poland and Czech Republic.

This position involves managing large budgets, organizing and executing complex marketing campaigns and working on the marketing strategy for one of the top 5 global free-to-play games.

This is an exceptional opportunity to join an award-winning online game developer and publisher who is one of the leaders in the free-to-play MMO market, and work on World of Tanks, the company’s flagship game.

This position will be based in Wargaming’s Paris office. However, as exception, we will also consider applicants who prefer to be located in Wargaming’s Prague location.

Reports To

Marketing Product Director, EU and NA

What will you do?

  • Implement global marketing strategy for World of Tanks PC in your region – execute marketing plans focused on customer acquisition in fast paced environment

  • Develop and manage external partner relationships across creative and media agencies and advertisers to bring your campaigns to life on TV, online, print, outdoor, etc.

  • Collaborate with internal teams e.g. Community Management, BizDev & Licensing, Influencer Marketing, Global Publishing and Global Marketing teams. Create impactful and scalable (digital) campaigns and channels

  • Help to optimize customer acquisition and win-back strategies for your markets

  • Be accountable of your territory audience and related marketing KPIs and budget, evaluate marketing campaigns performances and improve the funnel

  • Gather insights to support product and marketing decisions

  • Become the World of Tanks PC territory expert to drive the most impactful marketing campaigns across existing and new channels

What are we looking for?

  • Strong experience in digital marketing discipline either on the client, agency, or publisher side, with proven results in regional campaign planning and execution

  • Track record of solid project management and prioritization skills with high degree of ownership

  • Good understanding of regional media landscape e.g. digital, social, broadcast and print channels. Existing network of media agencies and partners

  • Passion and interest for video games and industry

  • Demonstrated analytical skills, and developed verbal and written communication skills

  • Fluency in Polish or Czech

What additional skills will help you stand out?

  • World of Tanks PC player (or similar games)

  • Team Player, curious and self-motivated. Innovative and out-of-box thinker

  • Previous experience in customer acquisition for freemium services or free-to-play games

  • Ability to analyze and interpret complex information and present it in a clear and concise way

  • Prior experience in sales, business development or partner marketing is a plus

  • Experience with attribution and financial modelling

About Wargaming:

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

 

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