Marketing Manager, China

Шанхай, Китай
Marketing, PR, and Advertising

Job Overview

The successful Marketing Manager, China will help oversee Wargaming’s premium PC product, World of Tanks, within the Chinese market. In this role, you’ll be an experienced professional with clear knowledge of the China media landscape and trends, and possessing strong analytic skills. Your role will be to shape and drive the product marketing for the Chinese market alongside our partner within the country.

The ideal candidate will have a proven track record of understanding successful media implementation within China. Also providing key insights into this market to help deliver on customer acquisition targets and building the brand for World of Tanks PC are key requisites. A track record of strong, cross-functional coordination and exhibit robust analytical and communication skills are beneficial for this role.

We’re looking for a well-spoken, strategic and analytical thinker who thrives off challenges, can break down problems, drive solutions, share their experience and knowledge, and engage effectively with internal colleagues.

Reports To

Senior Regional Product Marketing Manager, World of Tanks PC (Singapore)

What will you do?

  • Work closely with key partners in China to develop measurable and successful customer acquisition campaigns as well as build long term strategic acquisition opportunities within the market

  • Review and present media channel strategies for the Chinese market, and show clear understanding of rationale behind media channel selection

  • Develop and manage player segmentation, identify and describe core target audience; prepare a target player profile, create target player group descriptions for marketing activities

  • Concise budget management and forecasting with a clear understanding of spend commitments to drive acquisition and build brand awareness in market

  • Prepare and present performance of all China campaigns to regional and HQ teams

  • Work closely and effectively with internal and external partners to ensure media alignment from Global product beats

  • Partner with the China Publishing team as well as other internal departments to drive tool set improvements as well as build China specific requirements to achieve success

  • Assist with all external and internal communications, including but not limited to Press releases

  • Facilitate communication between publishing partner in China and World of Tanks internal teams to drive feature implementations and requests, both ad hoc and planned

  • Implement brand guidelines across all media campaigns and activations are in line with creative pillars

What are we looking for?

  • Proven cases of developing and evolving successful acquisition campaigns.

  • 5+ years’ experience in marketing discipline (videogames marketing a plus)

  • Experience in working with China business partners and licensees

  • Passion for games (our game projects preferably)

  • Native Mandarin speaker and Simplified Chinese

  • Upper-Intermediate or higher level of English

  • Dedicated team player with a positive attitude

  • Drive for constant personal development and the development of your field

What additional skills will help you stand out?

  • Strong understanding of the premium F2P PC games market both in Japan and globally

  • A passion for videogames

Wargaming : About Us

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.

Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.

Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming!

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